Bengt Wahlström

Business environmental analysis

You should spend two hours/week – that is only 5% - to get the signals that will enable you and your company to be ahead in the right direction.

• Don't read - just browse through!
• Don't look at TV - zap!

The importance of

• Direction
• Time table
• Technique

• The most important natural resource is the human beings. For example, Singapore spends 25% of its GNP on education.
• Brainwash (Percy Barnevik about the old boys in the boardrooms)
• The both/and society – to be able to do things simultaneously. Knowledge and experience are highly valued.
• Some examples of the development:
  • From one type of T Ford ("You can get it in any colour, as long as you choose black.") to 4000 tailored models of Honda
  • Quake (computer game) – find your "unexpected" settings
  • IRL-people – In Real Life (compare Kyoto, the computer animated pop star)
  • Kinder Cam – broadband – click in to your babies nursery via ISDN
  • Yahoo company – worth more than Volvo. A search motor with 144 openings daily. Great Yahoo people:
  • People skills
  • Spheres of influence
  • Zoom in – zoom out
  • Passion of life

How to keep your customer – customer’s loyalty – is linked to irrational factors.

Bengt Wahlström: http://www.explanchange.se (password: future)